Often promised, rarely delivered.

Grabbing attention is a two-way deal between agency and client. We will give you the ideas, advice and angles, but you need to make the commitment. Talking about being adventurous in communications is one thing - but it requires effort, a willingness to take risks and be controversial when the time comes.

But why be boring when you can be interesting? It's a crowded world out there and getting noticed isn't easy. Yet so many attempts at business communications are desperately dull and uninspiring. Inevitably this means they are ineffective.

Our Approach:

IKON provides a powerful blend of intelligent thinking and creative touch. We pride ourselves on our original ideas, but know they have to be workable. Creativity and humour are important, but so too is sound planning and judgment. Our marketing philosophies include:

• Applying consumer marketing techniques to the grey world of business marketing
• Business should be fun
• The primacy of ideas is still king in marketing
• Thinking is fine. But hands-on implementation is more important.
• Communication is an emotional, not a rational business
• The psyche of business customers is no different to that of consumers, they respond to the same stimuli: humour, sex, sports, shock and celebrity
• 'Dare to be different'. Be controversial to make your message stand out