DREAM DIRECT
Media relations to support stock market debut
IKON has been working with Dream Direct since its inception in 1998 acting as a marketing and corporate and financial communications adviser. The company is a mail order business specialising in family entertainment software. Dream Direct joined the AIM market in 2002 through a reverse takeover. It is now the market leader in its field with a customer database of nearly 200,000 people.
Achieve a successful flotation by raising media awareness of a little known, but successful, company. Helping with the transition to a public limited company and the communications obligations that go with that.
IKON has been involved in all aspects of the company's communications, corporate marketing and branding. Although a small company in terms of market capitalisation, the media coverage achieved at the time of the listing was extensive, with full articles appearing in all the broadsheet, tabloid and trade press, contributing to a successful market debut.